Should I list my incentives or salary?

No. Show targets and achievements. Talk about pay in the interview or when asked.

I am a fresher in sales. What do I write?

Show internships, campus events or part-time work where you sold, persuaded or grew something, with numbers.

Made-up example for India

Sales Executive resume example

Sales executives find customers, explain the product and close deals to meet revenue targets.

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You start with the structure and wording style. Your name, companies, dates and numbers are left as [placeholders] for you to fill in.

Example resumeSingle-column, ATS-friendly

Harpreet Singh

Chandigarh · +91 90000 00115 · [email protected]

Summary

Sales executive with 4 years of experience in B2B software and FMCG sales. Consistently exceed targets by building strong client relationships, following up with discipline and understanding customer needs.

Experience

Sales Executive, Punjab Cloud Solutions

Chandigarh · Apr 2023 to Present

Achieved 128% of the annual sales target of ₹1.2 crore and ranked 2nd among 18 sales executives.
Generated 300+ qualified leads through cold calls, LinkedIn outreach and referrals.
Closed 22 new enterprise accounts with an average deal size of ₹5 lakh.
Maintained a 92% renewal rate across a portfolio of 45 clients.

Sales Associate, Sutlej Foods

Ludhiana · Jun 2020 to Mar 2023

Grew sales in an assigned territory of 150 retail outlets by 24% in two years.
Negotiated shelf space with 30 distributors and added 12 new outlets each quarter.
Prepared weekly sales reports and forecasts for the regional manager.

Education

B.Com, Business Management, Punjab Commerce College, Chandigarh (2016 to 2019) · First Class (70%)

Skills

B2B sales · Lead generation · Cold calling · Negotiation · CRM (Salesforce) · Client relationship management · Pipeline management · Sales forecasting · Presentation skills · Territory planning · Account management · MS Excel

This is a made-up example. The person, companies, colleges and numbers are fictional. Do not copy them: use the structure and write about your own real work.