Aisha Khan
Mumbai, Maharashtra · +91 90000 00114 · [email protected]
Summary
Digital marketing executive with 3 years of experience running paid and organic campaigns for D2C brands. Strong in Google Ads, Meta Ads and SEO, with a habit of testing and tracking every rupee spent.
Experience
Digital Marketing Executive, Monsoon Beauty Co.
Mumbai · Sep 2023 to Present
- Managed a monthly ad budget of ₹8 lakh across Google and Meta, improving return on ad spend from 2.4 to 3.6.
- Grew organic search traffic by 70% in 8 months by publishing 40 optimised blog posts.
- Built email flows that recovered 12% of abandoned carts.
- Reported weekly campaign results to the founders using Google Analytics 4 and Looker Studio.
Marketing Associate, Brandwagon Agency
Mumbai · Aug 2021 to Aug 2023
- Ran social media campaigns for 6 clients, growing combined followers by 45,000.
- Created ad creatives and copy variations and tested them to cut cost per lead by 22%.
- Handled SEO audits and fixed on-page issues on 10 client websites.
Education
B.Com, Marketing, Mumbai College of Commerce (2018 to 2021) · First Class (74%)
Skills
Google Ads · Meta Ads · SEO · Google Analytics 4 · Email marketing · Content marketing · Social media marketing · A/B testing · Looker Studio · Copywriting · Campaign reporting · Canva
Certifications
- Google Ads Search Certification, Google (2023)