Which metrics matter most?

Engagement rate, reach and tracked sales or leads.

Made-up example for India

Social Media Manager resume example

Social media managers plan content, grow communities and report results across Instagram, LinkedIn, YouTube and more.

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You start with the structure and wording style. Your name, companies, dates and numbers are left as [placeholders] for you to fill in.

Example resumeSingle-column, ATS-friendly

Abigail Sutton

Chandigarh · +91 90000 00254 · [email protected]

Summary

Social media manager with 5 years of experience building brand communities for consumer and D2C brands. Strong at content planning, short video and reporting that ties posts to sales.

Experience

Social Media Manager, GlowNest Skincare

Chandigarh · Jan 2022 to Present

Grew Instagram followers from 25,000 to 140,000 in 18 months with a reels-first plan.
Planned and published 90 posts a month across 3 platforms with a 4.8% average engagement rate.
Generated ₹18 lakh a month in tracked sales through creator collaborations and shoppable posts.
Managed a team of 3 designers and 2 writers.

Social Media Executive, Urban Brew Cafe

Chandigarh · Jun 2019 to Dec 2021

Increased monthly footfall by 22% with local offers promoted on Instagram.
Responded to 200+ comments and messages a week within 2 hours.

Education

BBA, Business Administration, Panjab University (2016 to 2019) · First class, 67%

Skills

Content planning · Instagram and LinkedIn · Short video and reels · Creator collaborations · Meta Business Suite · Analytics and reporting · Community management · Copywriting · Hindi, Punjabi and English

This is a made-up example. The person, companies, colleges and numbers are fictional. Do not copy them: use the structure and write about your own real work.